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SEO & PPC Manager - London, £50,000

  • £ 50000 Flexi-time and huge benefit scheme.
  • Greater London
  • Permanent

SEO and PPC Manager – London, £50,000

A fast-growing international technology business, who operate in highly innovative sectors. Are looking for an SEO and PPC Manager to take the hot seat in a brand new position. They are a laser-focused, confident and award-winning marketing team, who always deliver value.

As a highly specialised team of experts, they are focused on driving growth & adding value, through consistently delivering positive customer experiences.

The Role

This exciting role focusses on optimising websites for natural search performance (SEO) and owning the paid media channels (PPC and Display) to drive quality traffic both efficiently and successfully to support conversion and lead generation targets.

As part of the digital team, you’ll work closely with all areas of the wider marketing team, especially the performance, content and web development teams to ensure activity is aligned and delivers a ‘best in class’ experience.

What you will do

  • Ownership of the SEO strategy, including keyword research, gap analysis, website optimisation and link building.
  • Work with the Digital Content Writer and content teams to ensure on-site content supports SEO signals and maximises natural ranking potential.
  • Engagement with developer teams to shape platform roadmaps for technical SEO improvements.
  • Management of all Adword campaigns and budget, with clear KPIs and alignment to target CPCs.
  • Create an effective working relationship with Inbound and Automation owner(s) to support inbound marketing tactics and channel synergies.
  • Ownership and management for paid social activity, including Facebook Ads (Incl. retargeting), Linkedin Text Ads, Google Display Network Ads.
  • Feed into the creation of the content marketing strategy to ensure high quality and relevant content is being produced that will attract new visitors

Skills:

  • Extensive knowledge and experience of Google Adwords, either from agency or advertiser
  • A proven background in SEO and latest algorithm thinking, tactics and best-practice
  • Experience with Facebook Business Manager (Ad Account) and custom audiences
  • Experience working with Umbraco CMS (Desirable)
  • Google Analytics, MS Excel
  • SEO tools including MOZ, SEMrush, BrightEdge, Screaming Frog
  • The skills to interpret data to provide recommendations for optimisation.

If you have any questions or would like to learn more about this opportunity please email Liam.weaver@sandersonplc.com or call 0161 457 1206.

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